Communicating starts with listening, that’s how communication managers have known for a long time. It’s also why it’s so important to start with a thorough perception analysis before you start drawing up your communication strategy and/or communication products in times of crisis.
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La pandémie COVID-19 et ses conséquences médicales, sociales et économiques ont douloureusement démontré qu’aucune organisation ou entreprise ne peut être épargnée par une crise. Des milliers d’équipes de crise ont été très rapidement mises en place dans notre pays. Certaines étaient mieux préparés que d’autres. Quelques-unes ont également eu un peu plus de succès que d’autres. Maintenant que les mesures de confinement sont réduites et que la vie reprend lentement son cours normal, de nombreuses organisations se demandent quelles leçons peuvent être tirées. Et comment pouvons-nous nous assurer que nous sommes mieux préparés pour la prochaine crise ?
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De COVID-19 pandemie, en de medische-, sociale- en economische gevolgen ervan hebben pijnlijk aangetoond dat geen enkele organisatie of bedrijf gespaard kan blijven van een crisis. In een razendsnel tempo werden er in ons land wel duizenden crisisteams opgericht. Het ene was al wat beter voorbereid dan het andere. Het ene ook al wat succesvoller dan het andere. Nu de lockdown-maatregelen worden teruggeschroefd, en het leven langzaam naar normaal terugkeert, wordt in heel wat organisaties de vraag gesteld welke lessen kunnen worden getrokken. En hoe we er bij een volgende crisis kunnen voor zorgen dat we beter voorbereid zijn? Tenslotte is niemand veilig voor een nieuwe grote crisis, of het nu gaat om een opflakkering van het Coronavirus of een grote cyberattack die je dwingt om je activiteiten tijdelijk te staken en voor een tijd in “digitale lockdown” te gaan.
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In light of COVID-19 and our country’s efforts to prepare for a second wave of the virus, our Managing Partner Stijn Pieters was interviewed by Belgian radio station Radio 1. In the interview, Stijn discusses the meaning and challenges thrown at politicians by so-called ‘wicked problems’, paradoxical decision-making and the importance of networks and network governance.
Listen to the interview in Dutch or read the English transcript below.
(Read the Dutch blog post here) – (Lisez l’article en français)
If we look at the current crisis from a sociological perspective, we can describe the Corona pandemic as a ‘wicked problem’. Literally translated, it is a tricky, thorny, common problem. It is a very complex problem, it is unique, the full extent nor the exact solution are known. Typical of the societal complexities associated with such a wicked problem is that each person involved can look at it differently, all with a little bit of value and a little bit of non-value. As a communication expert, how do you deal with this?
Written by Bart Cambré, Hugo Marynissen & Geert Van Hootegem
(Read the Dutch blog post here)
No doubt you will also see them, the numerous memes, photos, GIF’s, or movies where the Corona virus and its effects on our lives are portrayed in a playful way. At the same time, we are all anxiously following the numbers of hospital admissions, filled intensive care beds and deaths. This seems contradictory, but it is not at all.
At PM we firmly believe in gaming simulation as an alternative way of learning about risk, crisis and change. To provide organisations with a fun, accessible and effective way of preparing for crisis, we have developed a brand new card game: Calamity Cards.
It is with great pleasure that we announce an exclusive partnership with Merlin, one of the leading suppliers for crisis management software. At PM we are convinced software helps crisis teams by supporting the crisis organisation, information flow and decision making process. Merlin’s CrisisSuite is the first tool we came across that does exactly that. As all PM advisors are certified to implement CrisisSuite, we will be sharing more about the tool and its features in 2020. For now, we toast the newfound partnership with our friends from Merlin.
Zorgnet-Icuro recently announced its course program for the healthcare sector on integrated crisis management. A new chapter in the long-term collaboration between Zorgnet-Icuro and PM • Risk Crisis Change, it is our objective to increase the crisis preparedness of healthcare organisations in a more structured way.
After hundreds of crisis exercises and real activations for acute or smouldering crisis situations, Robbert wrote an article for Be Prepared explaining his favourite whiteboard layout and his reasoning behind it. With this article, we hope to accelerate the evolution towards a common recognised and used whiteboard structure for crisis communication teams. You can read the English translation below or download the original Dutch article at the end of the article.
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