Crisis communication is a highly strategic matter and an integral part of effective crisis management. It removes uncertainties, buys time, and contributes to the continuity of the organisation.
However, crisis communication is not simple. Expectations from employees, customers, suppliers, partners, governments, authorities, or the general public have never been higher, and time pressure, complexity, and uncertainty make communication during a crisis especially challenging. More than ever, communicators must juggle transparency, empathy, and expectations with the goal of providing clarity and avoiding looking shifty.
During a crisis communication training, you will benefit from our unparalleled expertise gained through hundreds of crisis situations over the past 20 years, and you will conclude that it’s not as difficult as it seems. After all, crisis communication is essentially just excellent communication – with a smaller margin for error.
About the training crisis communication
PM has developed special expertise in all aspects of crisis communication. You can come to us for:
- Lectures and keynotes
- General crisis communication training
- Training Crisis Communication Work Process
- Analysis environmental training
- Coordination training – read more about our drills
- Communication liaison training – read more about our training crisis management
- Editorial training
- Spokesperson training – read more about our media training
- Game simulations such as our Zombie Game, Calamity Cards or Hectic Harmony
- Crisis communication exercises – read more about our exercises
We love teaching and training. Our consultants are dedicated trainers who speak with passion about their field. They draw on vivid examples and anecdotes, and allow ample room for interaction with the group.
Relevant updates
Competency-Based Learning at the Dutch Police
Conversation with Robbert and Nils about Hectic Harmony
Hear it from someone else
Great style of the trainers; many good examples for inspiration and very clear models.
Anonymous testimonial
(HR employee, BelGaN)
An enriching experience for the entire team that prompts reflection and better practices.
Dieter De Neef
(Employer Branding & AG Comms., AG Insurance)
![training crisiscommunicatie](https://pm.be/wp-content/uploads/2023/07/CBT-SKILLS-1024x576.png)
Let us get in touch
Interested in a crisis communication training? Leave your details here, and we will get in touch as soon as possible.
Competency-based learning
Competency-based learning means purposefully working towards the competencies needed to effectively fulfill a crisis communication role. PM has competency standards for the most common roles within the crisis team that describe the required knowledge, skills, and attitudes.
Benefits of competency-based learning include: