Robbert Meulemeester is senior consultant and trainer with special expertise in integrated crisis management. He possesses a diverse background in finance, event management, corporate communications and digital marketering. At PM he focusses on acute crisis consulting, strategic crisis communications, training and exercises, crisis management processes and game simulations.
Motivated by a desire to enhance the crisis prepardness and resilience of individuals, teams, organizations and society; Robbert is a well-regarded author and speaker in the areas of risk, crisis and change. He has previously delivered lectures at renowed organizations and academic institutions such as Antwerp Management School, the Business Continuity Institute, KULeuven, UHasselt, IAAPA, amongst others. Additionally, he has contributed to multiple publications on crisis management and crisis communication.
As a strong believer in blended learning through gaming, Robbert has created the Zombie Game and Calamity Cards; interactive serious games aimed at crisis management and crisis communication.
Robbert serves on the board of the Crisis Communications Network Europe (CCNE), a premier European network of crisis communications agencies. In 2021 he also became a member of IAAPA, the International Attractions and Amusement Parks Association, he is a certified digital marketeer, a member of the CIP Institue and the European Roller Coaster Club. In his leisure time, he enjoys amusement parks, motorsports, running, and American football.