In our approach, crises are not seen as isolated events but as permanently ‘incubating’ events inducing various levels of damage and posing (partly undetected) threats to the various strategic intents of your organisation.
All organisations want to survive during turbulent times. According to Keith Ruddle, an Oxford Saïd Business School scholar, organisations which do survive extreme events have the following characteristics:
- They have a clear view of the context they live and move in and understand the implications of any change to that context.
- They have clear objectives and a strategic intent.
- They possess definite capacities and a culture that aligns with the objectives.
- They have the capacity to learn and adapt over a long period of time.
Successful organisations during crises have specific competences and sufficient capacity as a starting point to protect their strategic intent.
In addition to physical property, intellectual property, the business processes and human capital are the main assets to protect during crisis. Protecting these key assets while keeping a close eye on the core characteristics for surviving uncertain or extreme events is what we have in mind when referring to Crisis Management.