Robbert is a crisis adviser and strategist who specialises in crisis intelligence, external perception analysis and sentiment analysis, scenario building and the editorial work process during a crisis. At PM he is a consultant on training and simulations for crisis management teams, digital communication, marketing strategies and media handling.
He is an author and frequent lecturer in crisis communications, digital marketing, social media and entrepreneurship.
Robbert was also founder and managing partner of his own agency “De Witte Raaf”, determined to make digital marketing, online creativity and story-based entrepreneurship more accessible for everyone. He is still involved with various social media marketing projects. As a certified marketeer and thanks to his endless curiosity for anything innovative or digital, he is always on top of the newest trends.
- Meulemeester, R. (2018). Management crisis strategies based on perception analysis. Omgevingsanalyse: zo zorg je voor goede beeldvorming in een beleidsteam. Be Prepared, issue 1/2018, p. 27-28. Read Robbert’s article in a magazine for emergency managers
- Meulemeester, R. (2017). Hack je brein: in 5 stappen je professionele voornemens waarmaken [Blog post]. Retrieved from https://www.frankwatching.com/archive/2017/01/09/hack-je-brein-in-5-stappen-je-professionele-voornemens-waarmaken/
- Van Achte, T., Meulemeester, R. (2016). Crisiscommunicatie: zo start je razendsnel je team op [Blog post]. Retrieved from https://www.frankwatching.com/archive/2016/10/26/crisiscommunicatie-zo-start-je-razendsnel-je-team-op-handige-templates/