Robbert is a crisis adviser and strategist who specialises in crisis intelligence, external perception analysis and sentiment analysis, scenario building and the editorial work process during a crisis. At PM he is a consultant on training and simulations for crisis management teams, digital communication, marketing strategies and media handling.
He is an author and frequent lecturer in crisis communications, digital marketing, social media and entrepreneurship.
Robbert is also founder, managing partner and certified marketeer of his own agency “De Witte Raaf”, determined to make digital marketing, online creativity, growth hacking and story-based entrepreneurship more accessible for everyone. Thanks to his endless curiosity for anything innovative or digital, he is always on top of the newest trends.
- Meulemeester, R. (2017, January 9). Hack je brein: in 5 stappen je professionele voornemens waarmaken [Blog post]. Retrieved from https://www.frankwatching.com/archive/2017/01/09/hack-je-brein-in-5-stappen-je-professionele-voornemens-waarmaken/
- Van Achte, T., Meulemeester, R. (2016, October 26). Crisiscommunicatie: zo start je razendsnel je team op [Blog post]. Retrieved from https://www.frankwatching.com/archive/2016/10/26/crisiscommunicatie-zo-start-je-razendsnel-je-team-op-handige-templates/